About Us


High Intent Marketing is an integrated marketing services company primarily focused on higher education and financial services sectors. We leverage big data, small data and creative positioning to find customer segments that have the highest probability of conversion. Over the last decade, customer adoption of digital technologies has revolutionized marketing but data overload has caused some marketers to take a myopic, channel-based view of marketing. High Intent Marketing takes a holistic approach to marketing by combining our clients brand positioning and value proposition with our expertise in creative design, user experience, and media buying to deliver high-value customers.

High Intent Marketing asks our post-secondary education clients what type of students do you want to attract? We understand that one size does not fit all and a campaign for a selective university will be executed differently from a campaign for an open enrollment university that caters to working adults. The channels, creative, geographic radius and degree programs are vastly different and we create customized campaigns that enable admissions professionals to attract students most likely to enroll and persist. High Intent Marketing combines external 3rd party research/analytics from Nielsen, Compete, and Google in addition to internal proprietary research to develop holistic creative media campaigns and content campaigns. Our media expertise spans direct response television, direct response radio, search engine marketing and search engine optimization.


Our Team


John Springer – EVP/ Managing Director

As EVP of High Intent Marketing, a portfolio company of PMA Media Group, John is committed to serving the needs of higher education and the prospective students they wish to attract. His career spans two decades in post-secondary education on both the school side as a marketing service provider. His deep understanding of the education marketplace has been an invaluable asset to the institutions he has served. Previously, John has held senior management and leadership roles where he’s helped pioneer innovation and growth for well-known companies, including Kaplan University, EducationDynamics, Education Connection, Kaplan Financial, Dearborn Financial, Concord Law School, National Institute for Paralegal Arts and Sciences, and Southern Career Institute

Martha Francuzik – Business Analyst / Account Manager

Martha has been in the higher education lead generation space and with High Intent Marketing as the Business Analyst / Account Manager for four years now. She enjoys working with clients to find creative solutions to their lead generation needs and goals. Her expertise is in analyzing client data and optimizing campaigns to help every campaign succeed. Before High Intent Marketing, Martha worked as an Analyst in the retail and outdoor industry e-commerce space for the better part of a decade. She holds a Business Management degree from the W.P. Carey School of Business at Arizona State University.


Get In Touch