Our team, led by Terrence Thomas and John Springer, two seasoned post-secondary education marketing veterans, understand the key underlying factors that motivates an individual to further their education. To attract motivated students with high intent, we believe your marketing program must have these three factors:
We take pride in finding motivated students that want to share their knowledge and fulfill their desire to serve their community in a professional capacity. Education is the catalyst. Even more fulfilling for us is to identify and direct the motivated student that wants to be the first in their family to earn a degree.
The "ah-ha" moment when a potential student understands they control their own destiny and is ready to take action. Once again, education is the catalyst for this. Each person has their own path to the "ah-ha" moment, but the subsequent success is strikingly similar. Since success is infectious, and we believe in repeating success stories in all mediums to fuel the cycle of success.
Finding the right program, for the right student, at the right school in the right environment is challenging. In today's competitive, compliance driven college marketing environment, it is important to have a team of seasoned marketers internally and externally to deliver the right programs to the right student. Let us be your external partner.
Today, most marketers are focused more on the medium (organic, social, mobile, email, call center, etc) rather than the message. With a focus on crafting messages of inspiration and empowerment coupled with the right program delivery, we can craft a holistic program for your school to attract students with high intent.