Martha has been in the higher education lead generation space and with High Intent Marketing as the Business Analyst / Account Manager for five years.  She enjoys working with clients to find creative solutions to their lead generation needs and goals.  Her expertise is in analyzing client data and optimizing campaigns to help every campaign succeed.  Before High Intent Marketing, Martha worked as an Analyst in the retail and outdoor industry e-commerce space for the better part of a decade.

Martha holds a Business Management degree from the W.P. Carey School of Business at Arizona State University.  She finds that education is an enriching experience where individuals can explore their interests as well as broaden their knowledge and skills in order to achieve their dreams.